What psychology can teach us about our response to climate change

24/9/2010 Guardian Calls to ‘save the planet’ or ‘do it for our grandchildren’ do not engage people, says psychology professor.Tonight at the Royal Society’s lecture hall in central London, Prof David Uzzell will present this year’s joint
British Academy/British Psychological Society annual lecture. The title of the
talk is one that should interest anyone keenly involved in the climate debate:
“Psychology and Climate Change: collective solutions to a global problem”.
Uzzell is based at the University of Surrey’s Department of Psychology and was
appointed as the UK’s first Professor of Environmental Psychology in 2000. I
spoke to him ahead of his lecture and asked him to summarise its themes:
  Psychology has a lot to offer the climate change debate. To date, the emphasis
  from psychologists has largely focused on behaviour-change strategies. This
  makes sense: if you are interested in changing people’s personal behaviour, a
  psychologist is probably the person you need to speak to. But my concern over
  the last few years is just how effective this is. It is effective up to a
  point, but is it really going to bring in the returns that we need to address
  the very serious problems of climate change?
  My line is that we can try to change behaviour, but it might be more effective
  to change the conditions that encourage our behaviours. There is a debate
  being had within psychology that we should aim for environmentally significant
  behaviour as opposed to environmentally convenient behaviour. Not focusing on
  turning lights off etc, but instead concentrating on things such as buying
  energy-efficient appliances.
  But I would take this further: psychologists now need to work with other
  disciplines, such as engineering, sociology etc. We need to have a much better
  understanding of the conditions which lead to unsustainable behaviour. It’s no
  good the government saying to us that for journeys less than a mile you should
  walk or use public transport because when you are trying to juggle demands,
  such as your job and children within limited time, you are probably going to
  take your car. We need to change the conditions rather than attack individual
  There’s been a lot of finger-wagging and people resent that. They also notice
  the contradictions. One of the things that came out of a Department for
  Environment, Food and Rural Affairs survey in 2007 was that we would do more
  if the government did more. We see double standards. People also need feedback
  on how they’re doing. People need to know explicitly what the benefits are of
  what they are being asked to do. People are not interested in concepts such as
  “saving the planet” or “doing it for their grandchildren”. People want impacts
  that are concrete, immediate and personal to them. They need to see how it’s
  benefiting them. If they are being asked to make - what they see in their
  terms, at least - as a sacrifice, they need to see what the benefit is to
Much of this might seem like basic common sense, but Uzzell says he will also
talk about why people choose to “distance” themselves from climate change:
  Work over the past 15 years or so has shown that people think the environment
  is worse the further away it is from them. We’ve seen the same results in
  Britain, Slovakia, Australia, and Ireland. We’ve done it with children, with
  urban people, rural people. We consistently get the same results. The problem
  - both cause and effect - is always somewhere else.
  We’ve also found that people think the problems will be worse in the future.
  And when we ask what the causes of the environmental problems are we get
  interesting results. If you ask people to rank causes, you find the highest
  scores for ‘inaction by government’ or the ‘actions of industries’. You also
  see the ‘industrialisation of developing countries’, the ‘poverty of
  developing countries’, and ‘overpopulation’ as ranking highly. Overall, what
  you see is a tendency to distance the causes from themselves.
  Rejecting climate change as a problem is, in a way, a coping strategy. Another
  aspect is that recent events, such as the UEA emails affair, the failure of
  COP15 at Copenhagen etc, give people a convenient reason to discount climate
  change as a threat. It gives them a permission to deny.
  We shouldn’t be surprised that people see climate change as remote and
  impersonal to them. We shouldn’t be talking about how our lives will become
  somehow poorer through climate change, but instead be talking about it could
  help us to become healthier, happier and enable us to live in a better
  Ultimately, we have to present alternatives and opportunities. If there is no
  other genuine option than to drive your car, then people will continue to
  drive. We know as psychologists that people are resistant to change so we must
  address this.

By coincidence, a new paper entitled The Psychology of Global Warming, has just
been published in the Bulletin of the American Meteorological Society. The two
authors - Professor Andy Pitman, co-director of the Climate Change Research
Centre at the University of New South Wales, and Dr Ben Newell, senior lecturer
in cognitive psychology at the University of New South Wales – make the
  Simply presenting the facts and figures about global warming has failed to
  convince large portions of the general public, journalists, and policy makers
  about the scale of the problem and the urgency of required action. From a
  psychologist’s perspective this disconnect is not surprising.
It’s fascinating to see some of the “psychological phenomenon” that the authors
highlight to help explain why so many people chose to reject climate change as a
risk. I’ll list their headings here, but do try and read the paper (pdf) for the
full explanations:
  * Psychological nonequivalence of mathematically equivalent information
  * Influence of affective processing of information
  * Discounting the importance of future events
  * The differential impact of losses and gains
  * Construction of mental models for representing problems
  * Reliance on confirmatory evidence
In conclusion, the authors also present four examples of “food for thought” to
any climate scientist wishing to disseminate their findings to the wider

  1) Sampling issues: clarity about the source and representativeness of samples
  of evidence that your audience and you are using to form inferences and draw
  2) Framing issues: methods for presenting science should engage cognitive and
  emotional processing, in a balanced manner, and try to make distant future
  outcomes concrete.
  3) Comprehending the problem and solution: communicators should take into
  account the “mental model” held by members of their audience and tailor
  presentations accordingly.
  4) Consensus building: the process and public perception of reaching a
  consensus about the science needs to be effective, transparent, and objective.
Food for thought, indeed. Posted by Leo Hickman
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